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Maybelline is an American makeup brand sold worldwide and owned by the French cosmetics giant, L’Oréal. Their slogan is Maybe she’s born with it. Maybe it’s Maybelline.
Maybelline Company was created by New York chemist T.L. Williams in 1915. Williams, in his early 30’s noticed his younger sister applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it in his small laboratory and produced a product sold locally called lash-in-brow-line . The product was a local hit, but the awkward name held it back. His sister, who inspired the product, was named Maybel. So T.L. Williams renamed it Maybelline, a combination of Maybel and Vaseline. It is under this name that Maybelline has achieved its now legendary status in the field of cosmetics.
Free Maybelline Intense XXL Mascara Volume+Length Microfiber Mascara is a lash primer and mascara duo.
I’ll start off by reviewing Step 1, the microfiber lash primer. Like most lash primers, its white and a little goopy. Not goopy in a way that would clump your lashes, but in a thickening way. The primer seems to have a lot of microfibers visible in it and I find it very lengthening and a bit thickening. Sometimes I even wear it with other mascaras. I’ve only tried 2 other lash primers and this one certainly tops them in both lengthening and thickening.
Now for the actual mascara. As I’ve said before, I love Maybelline mascaras and this is no exception. Combined with the primer this is very lengthening while keeping my lashes looking fairly natural. Like other Maybelline mascaras I have no flaking, smudging, itching, or irritation. I get all day wear from this.
Removal is easy due to the microfiber base, but is fairly water resistant without makeup remover.
Both the primer and mascara have the same long, thing, straight brush with traditional bristles. The shape of the brush makes it easy to get right to the roots of the lashes for extra volume and length. The tapered tip also helps to get into the inner corners for those small lashes.